Establishing agency compensation
Performance Related Incentive Program (PRIP) – selecting the right KPIs, establishing goals and tracking of agency performance
Compensation for digital media services – display, search, social and mobile
Compensation for additional agency services – ad-hoc research, modeling, ROI, below the line, etc.
Establishing media agency evaluation systems

Review and analysis of agency contracts vs. industry best practices
IP ownership of agency “work product” such as strategies, plans and negotiated rates
Billing and payment terms
Right to all discounts and benefits provided by the media
Transparency by agency – brokering, barter and Agency Volume Bonuses (AVBs) where applicable
Right to audit
Ensuring that contracts are executable, measurable and easy to maintain over time