Cost & Quality Benchmarks

Cortex Media is one of the few media auditors that can provide both cost and quality benchmarks in the United States and the only auditor with a large proprietary pool in Latin America.

Media benchmarking provides a strong competitive advantage for improved media negotiations. Benchmarking identifies specific savings opportunities by vendor, daypart or market, and helps establish aggressive but achievable Cost per Point (CPP) or Cost per Thousand (CPM) goals.