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Cost & Quality Benchmarks

Cortex Media is one of the few media auditors that can provide both cost and quality benchmarks in the United States and the only auditor with a large proprietary pool in Latin America.

Media benchmarking provides a strong competitive advantage for improved media negotiations. Benchmarking identifies specific savings opportunities by vendor, daypart or market, and helps establish aggressive but achievable Cost per Point (CPP) or Cost per Thousand (CPM) goals.

Media cost benchmarking is provided through proprietary cost pools that are stable and projectable.

Pools cover multiple demos/targets
For national TV, local TV and radio (top markets), national magazines and top newspapers, digital display and outdoor
Data for multiple categories, including:
FMCG Financial Services Automotive Pharmaceutical
Food Service Electronics Luxury Goods Health & Beauty
Beer/Spirits Retail Entertainment Telecomunications
Maintained over several years and updated continually
Pool size and availability details can be provided depending on specific needs – please contact us
Quality is benchmarked against a panel of relevant advertisers to benchmark position in pod/break, affinity, average ratings achieved, media mix, reach and other relevant KPIs.

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