Am I paying the right amount for media?
Proper calculation of PRIP
Staffing FTEs and timesheets
Fee/commission reconciliation
Additional charges beyond base SOW, including travel/entertainment
Review of AVB payments to client
An audit of media billing and invoices carried out by a qualified CPA is useful but only covers part of the exposure advertisers have in the media area. In many financial audits, approved invoices agree with payments and few issues are detected. Media is a business with complex pricing structures and industry specific practices that require specialists with years of media experience to uncover critical issues.
Confirm delivery against negotiated media guarantees to determine if ADUs (makegoods) or credits are due
Review invoices to ensure costs agree with negotiated rates
Compare invoices against "proof of performance" reports, where available
Check invoices to identify errors, discrepancies, overpayments, makegoods and credits
Proper clearance of discrepancies
Reconcile payments made to the agency against payments made to the media
Review float or other contractual conditions related to payments
