For many consumer focused companies, media is the largest line item in the marketing budget. Despite the size of the media investment, it typically receives little oversight or control. Media audits help improve efficiencies and effectiveness through increased governance and implementation of media best practices.
OUR MEDIA AUDITS ANSWER QUESTIONS SUCH AS:
- Am I paying the right amount for media?
- Am I getting the right quality for the cost I pay?
- Where can I save money or increase value?
- How do I compare against the market?
- Is everything being delivered as contracted?
- Are my media plans and guarantees being achieved?
- How do my costs compare vs. last year? How am I tracking over time?
- How do I set aggressive but achievable KPIs for my media agency?