Cortex Media

Selecting a media agency requires a consultant with the expertise to accurately evaluate agency capabilities and media costs. While there are many qualified agency search consultants, few have the depth of knowledge required to support procurement and marketing with media agency searches.

A well-managed search process should provide the necessary data
to establish clear cost and quality KPIs for the agency that can be tied to PRIP (Performance Related Incentive Program).

Our media agency search process includes:

Complete agency selection process support in adherence to client's procurement processes

Evaluation/determination of client needs – support in selecting best-in-class suppliers

Agency screening

Quantitative and qualitative evaluation of agency capabilities and media cost submissions

Evaluation of compensation proposals vs. SOW

Selection and negotiation support

Contracts and transition support

Set-up of KPIs and agency evaluation systems