Cortex Media can provide you with strategic and negotiation support. We serve as a complement to your existing in-house media team. This can be a cost-effective way to obtain additional media expertise at critical stages of the media process.
Assist in the development of media strategies and plans
Setting of media budgets
Target definition
Media mix
Geographic and seasonal priorities
Review of scheduling and media optimization by agencies
Support media negotiations
IP ownership of agency “work product” such as strategies, plans and negotiated rates
Market intelligence and cost benchmarks/goals
Develop market "supply & demand" models
Define negotiation goals and negotiation strategies
Evaluate of proposals from the media and agency
Support with media vendor contracts to clearly memorialize agreements
Media training courses for marketing and procurement personnel
