Cortex Media

Media costs are among the most difficult business metrics to measure and track over time. Small changes in daypart mix or vendors can result in hidden cost increases. Poor performance in one area can easily be "averaged out" with something else that performed well. Media inflation adds another level of complexity to setting KPIs and tracking costs over time.

Cortex Media can audit:

Performance of media buys vs. plans

Detailed review by vendor, daypart, quarter/month, etc.

Identification of variances at a granular level, both over- and under-delivery

Performance of current buys vs. previous periods

Done on a like-to-like basis

Considers media inflation

Achievement of KPIs agreed with agency

PRIP (Performance Related Incentive Program) owed to the agency

It is recommended that a Delivery Audit be complemented with a
Financial Control Audit.